7 reasons why every business needs a website
We're living in a digital world, and you've probably realized by now that your business's online presence is the core of your marketing, growth, and success. If you're wondering if you need a website even if you’re already drained by your Instagram and Pinterest strategies — but still rocking them —, the answer is yes. But you don't need to do it alone.
Your website is not just a simple online home to your business, it can also work for you and be a powerful tool to save you time and increase sales. If you still need convincing after that, here are 7 reasons why every business (no matter the type, size, stage...) absolutely needs a website:
Stand out from the competition
Small businesses have been adapting their operations to reflect our new situation, with this ever-growing online world. To paint this picture, in 2020, 51% of small business owners increased the number of online interactions they had with clients (Oberlo). However, 23% of small businesses still don't have a website and 24% out of those say they don’t have one because they don’t know how to create/run one (Hubspot).
Creating a website has its challenges as much as it has its benefits. Showcasing and differentiating your brand through design is such an important strategy to stand out from the crowd and set your business apart from your competitors.
Let people find you
Having a website is how anyone, from anywhere, at any time, can find you, your business, and your content via search engines results.
The top two channels for customer research are online reviews at 55% and company websites at 47% (Fundera). Once visitors are directed to your website, they'll be able to easily find all information they might need. Basically free and effortless online marketing, baby.
Allow yourself, your business, and your content to be easily searched — and found!
Build brand awareness & credibility
Use your website to showcase your work, services, reviews, knowledge... Engage with your customers and take this unique opportunity to build brand awareness and connect with your audience.
Make a great first impression, give people comfort that you’re a real business, build legitimacy and trust with your visitors and prospects!
Boost your confidence — and prices
Differentiating your business through web design can help you build a community, a strong sense of credibility, and brand equity. When your website matches your personality, the level of your work/brand, you'll feel confident and happy to share your website with prospects.
Getting introduced and noticed by your dream clients, and feeling confident by your increasing brand equity, the natural course of action is retaining customers, increasing your prices, and creating related/new products or services.
Increase leads & conversion rates
Social media is of course a great marketing tool, but a website allows you to easily implement your complete customer journey.
Instead of actively and repeatedly explaining who you are, what you do, what you offer, how to book you, etc., allow your visitors to become customers by easily finding all this information within clicks: booking or buying from — therefore, increasing conversion rates — can become easy when your website is built for it.
Have your own place in the (online) world
Create a place you own and control — and allow it to grow with you and with your business.
You’re not limited by any rules, there are no algorithm changes every month, no starting-all-over-again once everyone migrates to the next platform, no shutting down/losing your account unexpectedly... Instead, have complete control over what, when, and how you share your content with the world. And if anything goes wrong, you'll have a powerful (and quick) customer service just for you — and maybe your web designer to help you even more...
MAKE IT WORK FOR YOU!
Save time by making your website your virtual assistant (that works 24/7): showcase your portfolio, provide product/service and pricing information, show more about you and your business, answer questions, receive inquiries, schedule calls, build your email marketing list, take bookings, make sales...
Besides all that, your website can also provide an amazing user experience and customer service: educate and inform prospects while inviting them to take the next step with you, and set up online forms, chatbots, and online support.
Optimize your workflow, house everything in one place, maximize your time, and make the booking/buying process even easier for your clients! A dreamy customer journey.
The great thing about having a business is the ability to adapt and change quickly — so nothing better than your online home doing the same with you. Having a website can have a huge ROI no matter what service you offer or the size of your business. You can create a strategic, significant, and beautiful site that will grow alongside your business.
The benefits of having a website are countless. Building it can be challenging, but the best news is, you don't need to do it alone. I'm here for you. 🙂 Contact me if you'd like to start dreaming up your new website together (feel free to also shoot me any questions, comments, suggestions, inquiries, feedback, opinions, doubts, queries, etc.).
New ideas to the Universe
